Since the gradual end of the last health crisis, and with the reopening of our institutions, many museums professionals have noticed that, in addition to a return to pre-crisis attendance levels, there have been changes in the sociology of their audiences and in their visiting habits. At the same time, professionals are facing fundamental questions about their practices and offerings, sometimes coming up against contradictory injunctions.
Museums are demonstrating great creativity in experimenting with new ways of relating to their audiences: developing new mediation models, based on a sensitive or sensory approach; paying renewed attention to certain types of audience, leading to the implementation of dedicated offers; proposing an enhanced experience of visiting the museum, taking into account the question of well-being and thinking of the museum as a place to live; rethinking the museum’s audiences as a “community” built around the museum itself; and so on…
The aim of this one-day event is to examine the solutions already implemented, share best practices, highlight achievements and identify areas for improvement, with a particular view to establishing new operating models and providing better support for the new uses and expectations of the public.
